Outline of “Face value” of The Economist, March 28th- April 3rd

Face value:Ann Moore http://www.economist.com/people/displaystory.cfm?story_id=13325379

The struggling big magazine publisher, Times Inc, is considering the way to get revenue from their online content, as well as implement integration to improve efficiency as a whole company. Japanese magazine industry also face hard time. But on the contrary, I only hear about termination of the publication, not about seeking the way to earn money online. It seems to me Japanese magazine industry gave up. This article gave me insight about other nation's magazine industry. Hopes never die unless we give up.

Par. 1. Who she is. Ann Moore is the chief exective of Time Inc. The company which is the largest American magazine company is going to start charging their online readers as well as launching a new concept Mine. Mine allows you to create personalized magazine, and is provided both online and offline with free of charge. If it's became popular, the company may start charing for it. Par. 2. What she is known for. She faces the difficult task as a company boss, to keep magazines relevant despite the advertisement shrink and household budgetsgo down and a number of the free content online grows. She drafted a new two-year plan whish is focusing two things: internal reorganisation and innovation. Par. 3. Her career. "Internal reorganisation" of her new two-year plan. The company was restructured by Ms Moore into three units: news, entertainmant, and lifestyle, after laying off around 600 people. It should maintain editorial quality of each magazine and brings better efficienty to the whole company. In addition to that, she launched "Time Inc University", a series of seminars as a training program. The lecturer of the seminar is the company's executives including Ms.Moore herself. Par. 4. Her career 2. "Innovation" of her new two-year plan. She is building new brands for the magazines, and is seeking the way to use internet technology for the firm's benefit. They announced a scheme called "Meghound". It's an online subscription service (of printed magazine?) that gives readers the chance to switch titles whenever they like. Par. 5. Her career 3. The beginning of her career. She graduated from Harvard Business School in 1978, and received 13 job offers. She opted for the job with the lowest payment, as she had grown up with reading Time. Financial analyst was her first role in the company, and Sports Illustrated was the first magazine she worked as a publisher. In 1991, she moved to People and contributed to make it one of the most profitable magazines in the world. Par. 6. Her reputation. Richard Parsons spotted Ms. Moore at People. In 2002, he became chief executive of Time Warner and selected her as chief executive of Time Inc. He described her as "bright, charming, energetic, fun and gutsy" with admitting she is now having hard time with a recession and the rise of the internet. Par. 7. Recent business of her company. Ms. Moore is seeking the way to support her beliefe that the articles to readers free online is not sustainable and a swetch to paid access will be necessary. Time Inc anounced that it was considering the introduction of "freemium"*1 scheme that make some People</it< and Times articles available free, but charging for premium content. But on the other hand, the New York Times tried this approach before and abandoned it. Par. 8. Her current activity. She is also take into consideration about e-reader. She proclaimed that it might make sense for Time Inc to cooperate with devices such as Amazon's Kindle if readers agree to sign up for enough material, and started to talk with e-reader makers about cooperation. She, as a boss of magazine publisher, doesn't afraid to embrace technology at all.

*1:Free+Premium